Writing on web development, Shopify, and AI automation.

A client came to me a few weeks ago about a website build. We ended up spending a full afternoon on domain research. Here's what I actually think about when I help someone pick or upgrade a domain — and why most small business owners never revisit this decision after their first five minutes on GoDaddy.

People who work with me long enough figure out that I genuinely love the design side of what I do. That's the real reason I started an Etsy print-on-demand brand. Here's the Marine Corps story behind the name, the niches I'm designing for, and how a developer actually runs one of these things.

Dylan McDonald is a solo real estate agent in Winston-Salem, NC with a real differentiator: he bought and sold properties with his own money before he ever took a listing. Building his site taught me why real estate is one of the most interesting spaces to build for — and why most agent websites fail to do the job.

When an agency pitches you a website, you're talking to a senior person. After you sign, you get handed to someone else. I don't work that way — and for the right client, that difference is everything.

Most digital wedding planners want your email before they let you type a single thing. I built the opposite — one HTML file, no account, no cloud, no subscription. Here's why.

Google gives you a ton of data. Most small business owners can't read any of it. Here's how I built an SEO dashboard that translates Search Console into plain English — and uses AI to suggest the next blog post you should write.

Most photography portfolio sites get in the way of the work. Slow galleries, cluttered layouts, buried booking flows. Here's how I built BKB Photography's site around a single principle: the photos are the product.

An exclusive South Texas hunting ranch with high-end clientele and a website that looked like it was built in 2008. Here's what prestige design actually means — and the specific decisions that make the difference.

Managing Google Shopping manually doesn't scale. I built a 7-script audit platform that scores every product, fixes issues automatically, and tracks results across Merchant Center, GA4, and Google Ads — with a live dashboard. Here's how it works and the results it delivered.

Off-the-shelf fraud tools miss too much or flag too much. Here's how I built an AI system that grades every order, quarantines the risky ones, and gets smarter over time.

Manual product descriptions don't scale. Here's how I built an AI pipeline that generates accurate, SEO-optimized Shopify product copy — from data extraction through review to publish — and the prompt engineering lessons that made it work.

The default Shopify-Klaviyo integration handles the basics, but the real revenue lives in custom event tracking, product-aware flows, and API-driven data sync. Here's how to build a Klaviyo integration that actually moves the needle.

Off-the-shelf POS features weren't built for the complexity of multi-location retail. Here's how I use Shopify POS UI extensions to solve real problems across three store locations.

Shopify's GraphQL Admin API isn't just an alternative to REST — it's faster, more flexible, and increasingly the only way to access new features. Here's why every Shopify developer should make the switch.

AI-generated product descriptions aren't just faster — they're becoming better than what most teams produce manually. Here's how to implement AI content pipelines that actually work for e-commerce.

Most Shopify stores have repetitive tasks that eat up hours every week. Here are five automations I build regularly for clients — and how they work under the hood.